Hoe Happybed focus aanbracht en daardoor exponentieel groeit.

Happybed brand grows 48% on Bol
Profit increase of 4.9%
Return percentage reduction of 2.2%

BUSINESS CHALLENGE

Multi-channel strategy without loss of focus

SKILLS APPLIED

Challenge

Focus & growth within channels

HappyBed, founded by Sierd Zijlstra and Willem van den Eertwegh, is an innovative and fast-growing brand that specializes in duvets without covers. Their webshop is growing thanks to their strong brand strategy and customer-oriented approach. The challenge, however, was to efficiently manage sales on marketplaces such as Bol.com and Amazon, without this being at the expense of their webshop.

The solution

Focus and efficiency

HappyBed decided to fully focus on their webshop and brand growth, while Platform Control took over the marketplaces. This division of tasks allowed HappyBed to continue to focus on their strength – building a strong brand and an optimal customer experience on their own webshop. At the same time, Platform Control ensured a professional and targeted approach on the marketplaces, which greatly improved the performance on these channels.

Results

Growth and optimization

Thanks to this partnership, HappyBed has experienced tremendous growth. Their webshop is performing better than ever, while turnover on the marketplaces has increased significantly. Platform Control has ensured that the marketplaces were not only retained as a sales channel, but have even started to contribute more to the overall growth of the brand. Thanks to this approach, HappyBed now has an optimal balance between direct sales via their webshop and marketplace sales.

Future

European expansion and strategic growth

HappyBed's future plans are ambitious: the brand wants to expand internationally and introduce even more consumers to their unique product. Platform Control plays a supporting role in this by further optimizing the marketplaces and exploiting new opportunities within Europe. By first making the assortment visible on marketplaces in Europe, we create a familiar first introduction for the consumer. This ensures that potential customers already know and trust the brand before they visit the webshop. As a result, the marketplaces are ahead of the webshop strategy and form an important springboard for further international growth.

Conclusion

A strong collaboration

Through the collaboration with Platform Control, HappyBed has been able to establish a clear strategy in which their webshop and marketplaces reinforce each other. While HappyBed focuses on brand development and direct sales, Platform Control ensures a strong presence on marketplaces. Thanks to this division of tasks, HappyBed is growing faster and more efficiently than ever.

SKILLS APPLIED

Growing together

Working together on a commission basis, how fair is that?

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