{"id":5473,"date":"2025-04-10T23:09:59","date_gmt":"2025-04-10T23:09:59","guid":{"rendered":"https:\/\/staging1.platformcontrol.com\/?p=5473"},"modified":"2025-05-16T02:34:41","modified_gmt":"2025-05-16T02:34:41","slug":"voorbereidingen-voor","status":"publish","type":"post","link":"https:\/\/platformcontrol.com\/en\/voorbereidingen-voor\/","title":{"rendered":"Preparations for"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5473\" class=\"elementor elementor-5473\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-763e4fa e-flex e-con-boxed wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"763e4fa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a4bc9de e-con-full elementor-hidden-desktop elementor-hidden-tablet e-flex wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"a4bc9de\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-32a749c e-con-full e-flex wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"32a749c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-22b1036 e-con-full e-transform e-flex wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"22b1036\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_transform_flipX_effect&quot;:&quot;transform&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-703326c vertical-align-top elementor-widget elementor-widget-image\" data-id=\"703326c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"310\" height=\"65\" src=\"https:\/\/platformcontrol.com\/wp-content\/uploads\/2025\/04\/Slice-2-10.png\" class=\"attachment-full size-full wp-image-4984\" alt=\"\" srcset=\"https:\/\/platformcontrol.com\/wp-content\/uploads\/2025\/04\/Slice-2-10.png 310w, https:\/\/platformcontrol.com\/wp-content\/uploads\/2025\/04\/Slice-2-10-300x63.png 300w\" sizes=\"(max-width: 310px) 100vw, 310px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d5a1ed0 e-con-full elementor-hidden-mobile e-flex wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"d5a1ed0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-611aed8 e-con-full e-flex wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"611aed8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-fa5fe29 e-con-full e-flex wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"fa5fe29\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-992c900 e-con-full elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile e-flex wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"992c900\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-57ecba6 elementor-widget elementor-widget-image\" data-id=\"57ecba6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"111\" height=\"84\" src=\"https:\/\/platformcontrol.com\/wp-content\/uploads\/2025\/04\/Slice-2-12.png\" class=\"attachment-full size-full wp-image-4999\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cc8edb1 e-con-full elementor-hidden-mobile e-flex wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"cc8edb1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e87b906 e-con-full e-flex wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"e87b906\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8ecf435 e-con-full e-flex wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"8ecf435\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-94f351e e-transform elementor-hidden-mobile elementor-widget__width-inherit elementor-widget elementor-widget-image\" data-id=\"94f351e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_rotateZ_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"140\" height=\"108\" src=\"https:\/\/platformcontrol.com\/wp-content\/uploads\/2025\/04\/Slice-1-12.png\" class=\"attachment-full size-full wp-image-4931\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e897c8 e-transform elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"5e897c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_rotateZ_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"63\" height=\"60\" src=\"https:\/\/platformcontrol.com\/wp-content\/uploads\/2025\/03\/Slice-5.png\" class=\"attachment-full size-full wp-image-2268\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9f9264a e-con-full e-flex wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"9f9264a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e20f24b e-flex e-con-boxed wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"e20f24b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ba205cf e-con-full e-flex wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"ba205cf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b08305d elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"b08305d\" data-element_type=\"widget\" data-e-type=\"widget\" data-no-translation=\"\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-b08305d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-624b3ad elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"624b3ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-no-translation=\"\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><p><span class=\"half-orange\">Advertising on Bol:<\/span>the new Sponsored Products environment explained<\/p><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-544ad90 cases-desc-list-text elementor-widget elementor-widget-text-editor\" data-id=\"544ad90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><div  class=\"pods-ui-notice pods-ui-notice-notice pods-ui-notice-notice-error pods-ui-notice-is-dismissible pods-ui-notice-front\"><p><strong>Pods Embed Error:<\/strong> Pod not found.<\/p><\/div><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1f8db85 e-con-full e-flex wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"1f8db85\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2dc692c elementor-align-left elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"2dc692c\" data-element_type=\"widget\" data-e-type=\"widget\" data-no-translation=\"\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-2dc692c{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e26db7 elementor-align-left elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"8e26db7\" data-element_type=\"widget\" data-e-type=\"widget\" data-no-translation=\"\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\"> Get in <span class=\"txt-orange\"> touch!<\/span><\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93c7a46 elementor-align-left tp-href elementor-widget elementor-widget-button\" data-id=\"93c7a46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"\/diensten\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\"> Bekijk onze <span class=\"txt-orange\">diensten<\/span><\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4122a2b e-con-full e-flex wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"4122a2b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-fb37fa5 e-con-full e-flex wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"fb37fa5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-734e4b9 post-pods p-landen e-transform elementor-widget-tablet__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image\" data-id=\"734e4b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.2,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#h-1\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"340\" height=\"139\" src=\"https:\/\/platformcontrol.com\/wp-content\/uploads\/2025\/04\/Vector-62.png\" class=\"attachment-full size-full wp-image-6806\" alt=\"\" srcset=\"https:\/\/platformcontrol.com\/wp-content\/uploads\/2025\/04\/Vector-62.png 340w, https:\/\/platformcontrol.com\/wp-content\/uploads\/2025\/04\/Vector-62-300x123.png 300w\" sizes=\"(max-width: 340px) 100vw, 340px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Vertrouwde omgeving<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-34b19f7 e-con-full e-flex wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"34b19f7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6892e65 e-con-full e-flex wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"6892e65\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d8d7fb0 post-pods p-flexi e-transform elementor-widget-tablet__width-inherit elementor-widget-mobile__width-inherit e-transform elementor-widget elementor-widget-image\" data-id=\"d8d7fb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.2,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:54,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_tablet&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_mobile&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_tablet&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_mobile&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#h-2\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"280\" height=\"189\" src=\"https:\/\/platformcontrol.com\/wp-content\/uploads\/2025\/04\/Vector-63.png\" class=\"attachment-full size-full wp-image-6825\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Eenvoudiger en flexibeler<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-648ed7a e-con-full e-flex wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"648ed7a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-572df3d post-pods p-catch e-transform elementor-widget-tablet__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image\" data-id=\"572df3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.2,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#h-3\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"179\" height=\"251\" src=\"https:\/\/platformcontrol.com\/wp-content\/uploads\/2025\/04\/Vector-64.png\" class=\"attachment-full size-full wp-image-6826\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">What's the catch?<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-62b7fea e-con-full e-flex wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"62b7fea\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0ed9427 post-pods p-watchen e-transform elementor-widget-tablet__width-inherit elementor-widget-mobile__width-inherit e-transform elementor-widget elementor-widget-image\" data-id=\"0ed9427\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.2,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:54,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_tablet&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_mobile&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-59,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_tablet&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:-50,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_mobile&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#h-4\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"451\" height=\"139\" src=\"https:\/\/platformcontrol.com\/wp-content\/uploads\/2025\/04\/Vector-65.png\" class=\"attachment-full size-full wp-image-6827\" alt=\"\" srcset=\"https:\/\/platformcontrol.com\/wp-content\/uploads\/2025\/04\/Vector-65.png 451w, https:\/\/platformcontrol.com\/wp-content\/uploads\/2025\/04\/Vector-65-300x92.png 300w\" sizes=\"(max-width: 451px) 100vw, 451px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Aan de slag... of nog even wachten?<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e5d6dd7 e-con-full e-flex wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"e5d6dd7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-da8f66d e-con-full elementor-hidden-mobile e-flex wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"da8f66d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-96f2d55 e-con-full elementor-hidden-mobile e-flex wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"96f2d55\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-318c76f e-transform elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"318c76f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_rotateZ_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"134\" height=\"122\" src=\"https:\/\/platformcontrol.com\/wp-content\/uploads\/2025\/04\/Slice-3-3.png\" class=\"attachment-full size-full wp-image-5182\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b174aa2 e-transform elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"b174aa2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_rotateZ_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"63\" height=\"60\" src=\"https:\/\/platformcontrol.com\/wp-content\/uploads\/2025\/03\/Slice-5.png\" class=\"attachment-full size-full wp-image-2268\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-37f5d16 e-con-full e-flex wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"37f5d16\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-951e962 elementor-widget elementor-widget-heading\" data-id=\"951e962\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">NAVIGEER SNEL<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1196e16 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"1196e16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"46\" height=\"92\" viewBox=\"0 0 46 92\" fill=\"none\"><path d=\"M19.7204 67.6964C17.2744 70.8527 14.7532 73.7315 12.2695 76.7491C9.88083 79.5872 7.11438 82.0907 4.72568 84.9288C4.87791 84.4312 5.06773 84.0723 5.21996 83.5747C5.73398 81.7637 6.41809 80.0508 6.49704 78.2233C6.6709 76.2164 3.74003 75.4645 2.79093 77.259C1.97433 79.0127 1.66797 81.0604 1.32403 82.9693C0.847593 84.919 0.503655 86.8279 0.0647975 88.9163C-0.259401 90.3684 0.949019 91.6498 2.44406 91.3404C4.56399 90.6886 6.83616 89.5392 8.84334 88.4714C10.8505 87.4035 12.8577 86.3356 14.5444 84.6148C15.4165 83.5954 14.4355 82.0938 13.243 82.4604C11.2556 83.0715 9.34329 83.9599 7.29853 84.8891C8.79546 83.5273 10.4249 82.1247 11.8842 80.6242C14.2908 78.3817 16.5648 76.1799 18.7637 73.7006C23.1615 68.7422 27.1815 63.449 30.6913 57.862C37.3509 46.9488 42.2722 34.9172 44.395 22.093C45.5613 15.273 46.3695 7.66151 44.6602 0.823975C44.3971 -0.146999 43.1671 0.0809065 42.9951 1.03537C42.4322 9.02228 42.3616 16.7075 40.6259 24.6042C38.9852 32.3214 36.2666 39.7689 32.7352 46.8653C29.1089 54.1411 24.5373 61.1064 19.5503 67.5984L19.7204 67.6964Z\" fill=\"#231F20\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-21a2d97 e-con-full e-transform elementor-hidden-desktop elementor-hidden-tablet e-flex wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"21a2d97\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_transform_flipX_effect&quot;:&quot;transform&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-b45a563 e-con-full e-flex wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"b45a563\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d6c2868 e-con-full e-flex wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"d6c2868\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2bece89 vertical-align-top elementor-widget elementor-widget-image\" data-id=\"2bece89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"191\" height=\"117\" src=\"https:\/\/platformcontrol.com\/wp-content\/uploads\/2025\/03\/white-folder_03-1.png\" class=\"attachment-full size-full wp-image-1802\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3eba258 e-con-full e-flex wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"3eba258\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-de3434f e-flex e-con-boxed wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"de3434f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ffc7e57 e-con-full e-flex wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"ffc7e57\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e5e1c7 elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"1e5e1c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tBol be\u00ebindigt het huwelijk met Mabaya en lanceert zijn\u00a0<a href=\"https:\/\/www.figma.com\/exit?url=https%3A%2F%2Fpartnerplatform.bol.com%2Fnl%2Fhulp-nodig%2Fadverterenviabol%2Fde-verschillen-tussen-de-oude-en-nieuwe-sponsored-products-omgeving%2F\" target=\"_blank\" rel=\"noopener\">eigen Sponsored Products-platform<\/a>. Een aantal partners kunnen nu al aan de slag met de nieuwe advertenties in een\u00a0<a href=\"https:\/\/www.figma.com\/exit?url=https%3A%2F%2Fleveranciers.bol.com%2Fnl%2Fhulp-nodig%2Fadverteren-via-bol-com%2Fearly-adopter-fase-nieuwe-sponsored-product-omgeving%2F\" target=\"_blank\" rel=\"noopener\">Early Adopters-fase<\/a>, maar de offici\u00eble lancering is pas gepland voor de komende maanden.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f4cc73 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"7f4cc73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tHet nieuwe platform opent een vat aan mogelijkheden voor verkopers op Bol. Wij konden er al mee aan de slag en delen graag onze bevindingen.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-947ed5e e-con-full e-flex wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"947ed5e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0f1157c elementor-absolute elementor-widget elementor-widget-spacer\" data-id=\"0f1157c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5ce8e5 elementor-widget elementor-widget-heading\" data-id=\"b5ce8e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Vertrouwde omgeving<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7607919 elementor-widget elementor-widget-text-editor\" data-id=\"7607919\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tVoor wie vertrouwd is met Mabaya, hebben we goed nieuws: je hoeft niet terug naar school om de kneepjes van het vak te leren. Het nieuwe platform voelt vertrouwd aan, met veel gelijkaardige functies in een nieuw jasje. Net zoals voorheen werken de Sponsored Products op basis van een veiling, waarbij biedingen (cost-per-click) en de relevantie van het product doorslaggevend zijn.\r\n\r\nHet grootste verschil zit onder de motorkap. Gezien Bol zijn eigen platform ontwikkeld heeft, doet het voortaan beroep op zijn eigen algoritme. Dit blijft voor ons natuurlijk een black box, maar in principe zouden de advertenties beter gekoppeld moeten worden aan het zoekgedrag van kopers. We frustreerden ons vroeger wel eens omdat het moeilijk was te adverteren op keywords die niet in de content verwerkt waren (zoals synoniemen, concurrenten, termen zoals \u2018Moederdag\u2019, \u2026). We hopen dat we hier meer impact kunnen maken voor onze klanten.\r\n\r\nHet nieuwe platform is ook positief voor wie graag koppelt met de API. Die heeft voortaan meer functionaliteiten, waaronder BULK-ondersteuning. Voorheen waren de geavanceerde mogelijkheden in PPC management software (zoals Pacvue en Adchieve) enigszins beperkt op Bol, maar de nieuwe API maakt het gebruik van deze tools veel interessanter.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-64ecf42 e-con-full e-flex wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"64ecf42\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a57c5af elementor-widget elementor-widget-heading\" data-id=\"a57c5af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Eenvoudiger en flexibeler<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7a724c elementor-widget elementor-widget-text-editor\" data-id=\"a7a724c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tHet opzetten van campagnes wordt eenvoudiger en overzichtelijker. Je kunt nu kiezen tussen slechts twee soorten campagnes: automatisch en handmatig. Deze kun je nu organiseren met advertentiegroepen, waarbij je per groep individuele instellingen kunt aanpassen, zoals op welk type pagina\u2019s je wil targeten.\r\n\r\nHet nieuwe systeem is ook flexibeler. Instellingen kan je op ieder moment wijzigen, en producten kan je altijd toevoegen, zelfs als ze out-of-stock zijn. Ook hoef je geen 24 tot 36 uur te wachten nadat je je producten hebt toegevoegd in je inventaris.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f9f7c7 elementor-absolute elementor-widget elementor-widget-spacer\" data-id=\"3f9f7c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-51043b9 e-con-full e-flex wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"51043b9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b644f7b elementor-widget elementor-widget-heading\" data-id=\"b644f7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">What's the catch?<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-918ae2e elementor-widget elementor-widget-text-editor\" data-id=\"918ae2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tDe belangrijkste feature die verdwijnt, is dat je niet langer handmatig kunt bieden per product. Dit is een weloverwogen beslissing van Bol om de structuur van campagnes te vereenvoudigen. Gelukkig kun je de campagnes nu veel ordelijker inrichten met advertentiegroepen, waardoor de impact van deze verandering ons minimaal lijkt.\r\n\r\nBol heeft ook zijn attributiemodel aangepast, waardoor je performance mogelijk in het begin negatiever kan lijken. Producten van dezelfde verkoper, maar van een ander merk of categorie, worden niet langer beschouwd als een \u2018indirecte conversie\u2019. Ook wordt de omzet en ACoS nu berekend op de verkoopprijs exclusief BTW.\r\n\r\nTot slot zullen enkele functionaliteiten niet meteen beschikbaar zijn, zoals bepaalde rapportages, grafiekvisualisaties en de mogelijkheid om je prestaties te vergelijken met andere periodes. Bol heeft aangegeven dat deze functies later worden toegevoegd.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e6fa75 elementor-absolute elementor-widget elementor-widget-spacer\" data-id=\"8e6fa75\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e7cb19f e-con-full e-flex wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"e7cb19f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ee2bc90 elementor-widget elementor-widget-heading\" data-id=\"ee2bc90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Aan de slag... of nog even wachten?<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b18f0e elementor-widget elementor-widget-text-editor\" data-id=\"7b18f0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tVoor de Early Adopter-fase is het helaas te laat, maar in de komende maanden gaat jouw account ook migreren naar de nieuwe advertentie-omgeving. Wanneer de overgang plaatsvindt, kan je aflezen in je Bol-portaal onder \u201cAdverteren \u2013 Budget\u201d.\r\n\r\nJe huidige campagnes worden automatisch overgezet naar het nieuwe platform, maar we raden je aan om toch nog even onder de motorkap te kijken. Je huidige campagnestructuur is mogelijk niet meer optimaal. Door de nieuwe functionaliteiten kan het interessant zijn om je campagnes op een andere manier in te richten.\r\n\r\nWe zijn alvast (voorzichtig) enthousiast naar het nieuwe advertentieplatform, met name de nieuwe hefbomen om de campagnes te optimaliseren voor onze klanten. Maar nieuwe expertise opbouwen kost tijd. Heb je hulp nodig bij het opzetten van de nieuwe advertentiecampagnes?\u00a0<a href=\"https:\/\/platformcontrol.com\/contact\/\">Neem contact op met onze experts<\/a>\u00a0en we bekijken samen wat we voor jou kunnen betekenen.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54fe518 elementor-absolute elementor-widget elementor-widget-spacer\" data-id=\"54fe518\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8b33076 e-con-full elementor-hidden-mobile e-flex wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"8b33076\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2161518 e-con-full e-flex wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"2161518\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f6deb4b e-con-full e-flex wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"f6deb4b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c09a51 e-transform elementor-hidden-mobile vertical-align-bottom elementor-widget elementor-widget-image\" data-id=\"5c09a51\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_rotateZ_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"140\" height=\"108\" src=\"https:\/\/platformcontrol.com\/wp-content\/uploads\/2025\/04\/Slice-1-12.png\" class=\"attachment-full size-full wp-image-4931\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-942c587 e-transform elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"942c587\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_rotateZ_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"63\" height=\"60\" src=\"https:\/\/platformcontrol.com\/wp-content\/uploads\/2025\/03\/Slice-5.png\" class=\"attachment-full size-full wp-image-2268\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f880326 e-con-full e-flex wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"f880326\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1a8e719 e-con-full e-flex wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"1a8e719\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-7111548 e-flex e-con-boxed wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"7111548\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-afafdd8 e-con-full e-flex wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"afafdd8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8a8fc2a e-con-full e-flex wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"8a8fc2a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-58adf8f e-transform e-transform elementor-widget elementor-widget-image\" data-id=\"58adf8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_translateX_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-24,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_tablet&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_mobile&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;_transform_scale_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.5,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"890\" height=\"1260\" src=\"https:\/\/platformcontrol.com\/wp-content\/uploads\/2025\/04\/Group-9-3.png\" class=\"attachment-full size-full wp-image-8132\" alt=\"\" srcset=\"https:\/\/platformcontrol.com\/wp-content\/uploads\/2025\/04\/Group-9-3.png 890w, https:\/\/platformcontrol.com\/wp-content\/uploads\/2025\/04\/Group-9-3-212x300.png 212w, https:\/\/platformcontrol.com\/wp-content\/uploads\/2025\/04\/Group-9-3-723x1024.png 723w, https:\/\/platformcontrol.com\/wp-content\/uploads\/2025\/04\/Group-9-3-768x1087.png 768w\" sizes=\"(max-width: 890px) 100vw, 890px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a2dc28e e-con-full e-flex wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"a2dc28e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cfe2246 elementor-widget elementor-widget-heading\" data-id=\"cfe2246\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lars Ammerlaan<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-954f85f elementor-widget elementor-widget-heading\" data-id=\"954f85f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Business Developer<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-200a30f e-con-full e-flex wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"200a30f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6377c1a elementor-widget elementor-widget-shortcode\" data-id=\"6377c1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"container\" data-elementor-id=\"7849\" class=\"elementor elementor-7849\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7fb86245 e-con-full e-flex wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"7fb86245\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-305a85b1 e-con-full e-flex wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"305a85b1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-16f29abd elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image\" data-id=\"16f29abd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"579\" height=\"50\" src=\"https:\/\/platformcontrol.com\/wp-content\/uploads\/2025\/03\/Slice-6.png\" class=\"attachment-full size-full wp-image-2336\" alt=\"\" srcset=\"https:\/\/platformcontrol.com\/wp-content\/uploads\/2025\/03\/Slice-6.png 579w, https:\/\/platformcontrol.com\/wp-content\/uploads\/2025\/03\/Slice-6-300x26.png 300w\" sizes=\"(max-width: 579px) 100vw, 579px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ef2e73f e-con-full e-flex wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"4ef2e73f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-75371160 elementor-widget elementor-widget-heading\" data-id=\"75371160\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Neem contact op met \nPlatform Control<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1db062c8 elementor-widget elementor-widget-text-editor\" data-id=\"1db062c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We nemen binnen 24 uur contact met je op.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5369521a elementor-button-align-start elementor-mobile-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"5369521a\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"lp-form\" data-settings=\"{&quot;step_next_label&quot;:&quot;Volgende&quot;,&quot;step_previous_label&quot;:&quot;Vorige&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Nieuw formulier\" aria-label=\"Nieuw formulier\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"7849\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"5369521a\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"Leenbakker | Platform Control\" \/>\n\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"queried_id\" value=\"9332\"\/>\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-name\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tBedrijfsnaam\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_155aa33 elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_155aa33\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tNaam\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_155aa33]\" id=\"form-field-field_155aa33\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tE-mail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-tel elementor-field-group elementor-column elementor-field-group-message elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-message\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tTelefoonnummer\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<input size=\"1\" type=\"tel\" name=\"form_fields[message]\" id=\"form-field-message\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" pattern=\"[0-9()#&amp;+*-=.]+\" title=\"Only numbers and phone characters (#, -, *, etc) are accepted.\">\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-select elementor-field-group elementor-column elementor-field-group-field_eacf7c4 elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_eacf7c4\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tVerkoopkanalen\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field elementor-select-wrapper remove-before \">\n\t\t\t<div class=\"select-caret-down-wrapper\">\n\t\t\t\t<svg aria-hidden=\"true\" 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strategy?<\/p>","protected":false},"author":8,"featured_media":5502,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5473","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-whitepapers"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Voorbereidingen voor | Platform Control<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/platformcontrol.com\/en\/voorbereidingen-voor\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Voorbereidingen voor\" \/>\n<meta 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